Paid Media Strategy for a UK Investment Product Launch
Overview:
As Aurora prepared to introduce a new investment product to the UK market, I was brought in to design and manage their paid media strategy. This included full campaign development across multiple platforms, supported by demographic analysis, A/B testing, and performance tracking.
Key Contributions:
- Developed a targeted, cross-platform paid media strategy from the ground up
- Implemented campaigns on Google Ads, Twitter, and Facebook
- Managed segmentation, A/B testing, and optimisation throughout the campaign lifecycle
- Delivered post-launch analytics and reporting to inform internal decision-making
Outcome:
The campaign supported Aurora’s launch with high-quality engagement, clear insights into audience response, and a solid foundation for future outreach.