Not all audiences are created equal—and not every offer is for everyone. I help you build clear, human-centred audience profiles that go beyond demographics and surface-level assumptions, so your messaging, content, and campaigns reach the right people with the right tone.
This is where strategic clarity meets emotional intelligence. Who are you really trying to speak to—and what do they care about?
This is ideal if you:
- Feel like you’re marketing too broadly—or missing the people you most want to reach.
- Have multiple offers or services and need to clarify which audiences match which messages.
- Are working in a niche or emerging space where traditional market segments don’t apply.
- Want to tailor your communication based on more than age or job title—things like values, worldview, decision-making style, or readiness.
- Need insight that supports both organic and paid campaigns without losing nuance.
What I Offer:
- Audience Discovery Workshops: Collaborative conversations to help surface who your audiences really are—and what they’re looking for.
- Psychographic Segmentation: Defining groups by mindset, needs, behaviour, and affinity—not just industry labels or data points.
- Message Mapping: Matching offers to segments so you know what to say, how to say it, and where.
- Persona Creation: Living, useful profiles that guide design, writing, and strategy across your platforms.
- Support for Niche & Hybrid Projects: Ideal for work that crosses disciplines, sectors, or expected categories.
Marketing becomes clearer—and more ethical—when you understand who you’re speaking to. I’ll help you stop guessing and start connecting.