You don’t need to track everything-but you do need to know what matters. I help you focus on the right data, at the right level, so you can learn from your efforts and adjust your strategy with confidence-not anxiety.

Whether you’re working with newsletters, social platforms, paid campaigns, or your own website, we’ll build feedback loops that inform-not distract.

This is ideal if you:

  • Feel overwhelmed by analytics dashboards or aren’t sure what to look for.
  • Want to track performance without falling into a metrics spiral.
  • Need a better sense of what content, platforms, or campaigns are resonating.
  • Are planning a relaunch or pivot and want data to support your decisions.
  • Value reflection and responsiveness-but don’t want to spend hours every week in reports.

What I Offer:

  • Analytics Setup & Review: Configuring tools like Google Analytics, platform insights, or basic reporting dashboards.
  • Performance Mapping: Looking at what’s working (and what’s not) across your marketing efforts.
  • Custom Metrics Plans: Helping you define which numbers actually matter for your goals and values.
  • Campaign Reporting: Post-campaign insight summaries, designed for clarity and future decision-making.
  • Reflection Routines: Building rhythms for checking in with your data-without getting stuck in it.

Good analytics don’t just measure-they inform. I’ll help you stay connected to your outcomes without losing connection to your purpose.